Marketing » Tracking/Reporting

Reporting the progress of your SEO and other marketing programs can be sophisticated, but Papugai's reporting is easy to understand and use. We have developed extensive and advanced tracking and reporting software that helps our clients fully understand the effectiveness of their marketing strategies as well as their overall website performance. We track every conceivable activity that can provide meaningful data for the purposes of managing and improving website conversion. By combining data from multiple sources including e-commerce and product databases, host server logs, and traffic/analytics software, we are able to produce reporting that is powerful, flexible, easy to use, and meaningful to any business. Absolutely any visitor activity can be tracked and analyzed. For example, we know where a visitor came from and where they are going, what pages they visited on a site, in what order, and how long they spend on each page. We track the effectiveness of a particular page presentation, and the conversion ratios of each step of an e-commerce process. We also track what keywords are used to find a website as well as those used within a website through a search function. Using this data, we can even suggest new products or show which products you should promote to certain types of audiences. To many, visitor tracking and reporting is so complex that it seems like science fiction. Papugai simplifies this analytical process into a simple set of highly usable executive reports for our clients to learn and understand a website's value over time. For more information, please call 1-877-PAPUGAI (1-877-727-8424) or send an email to sales@papugai.com and we will respond right away.